But in the second week of May this year, the crash hit, and Damon’s name started trending on Twitter. While crypto was rising, the push looked brilliant, if possibly a bit obnoxious. In March, it announced it will be sponsoring the World Cup. Last November, the company announced it had purchased the naming rights to the downtown arena of the Los Angeles Lakers, at the cost of $700 million during this year’s Super Bowl, aired an advertisement featuring LeBron James. And, yes, I felt in danger of being left behind.ĭamon’s commercial is part of a larger, sports-focused marketing push by : The cryptocurrency exchange’s lion-head logo appears on the ice of the NHL, in the octagon of the UFC, and on the jerseys of the Philadelphia 76ers. Seeing Damon, though, I understood that the public perception of the technology had reached a new phase. I’ve followed cryptocurrencies for over a decade, but I’ve never invested in them-beyond money laundering, I’d never been able to understand what they were good for. Like most people, I first heard of when Matt Damon popped up on my TV screen and suggested I was a coward.
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